SEO - Search Engine Optimization

SEO - Search Engine Optimization

SEO: Search Engine Optimization

While web video is the fastest growing area, natural or organic search engine optimization is still extremely important. SEO allows your website to capitalize upon the tremendous power of the search engines – and ensuring that your business has a high ranking in the non-sponsored search results of Google, Yahoo, MSN, and other search engines.

Considering that approximately 70% of all internet users prefer to click on a natural than PPC listing, having SEO is very important to attracting your target visitor.

There are many factors that influence your search engine results ranking. For more details on how you can capitalize upon the power of major search engines like Google, contact us for a no obligation SEO consultation.

According to Search Engine Marketing Professional Organization (SEMPO), SEO is defined as “The act of altering a web site so that it does well in the organic, crawler-based listings of search engines."

With our cutting edge technology, we assist you to optimally rank your web site utilizing our ethical / natural search engine ranking techniques via the following avenues:

Web site SEO coding:
Page title
MetaTag keywords
MetaTag description
Font and header tags
Image alt tags
Link anchor text
Directory / File structure
Site map creation and restructuring
Navigation and footer enhancement
Monthly web site update based on the latest search engine rules and algorithms.
Content recommendation – By emphasizing key words throughout your content.
Manual search engine and directory submission
Press release optimization – By identifying key words in press releases, we can help optimize the visibility of your releases via different channels.
Optimizing category pages, product pages, landing pages, and mini portal pages
Search engine strategy integration – By integrating search engine optimization with your overall strategy, which includes market research and consumer trends, search engine trends and new techniques, and competitive research.
Web site tracking analysis
Ranking analysis and reporting for constant status and improvements.

PPC: Pay Per Click

Pay Per Click allows your site to be listed on the top of the search engines instantly. This is achieved by paying the search engines for every visitor that they send to your website. Each search engine employs a unique bidding system, which determines which sites are listed first in the paid listing sections of search results.

We ensure your business is receiving the maximum investment benefit from Pay Per Click search programs like Google Ad Words, Yahoo Search Marketing, MSN, and others by working within your budget, adding new key phrases, and maintaining top placement for your website.

Video SEO: Video Marketing

Video SEO takes the exposure of your website to the next level, capitalizing upon viral marketing. The SEO process involves submitting videos you already own, or videos we produce together, to tremendously popular video search engines, such as YouTube, Yahoo Video, AOL and more. We optimize these videos so they are found under your important key phrases – providing you with valuable, converting traffic.

SMO: Social Marketing

Social marketing has driven forth the major internet deals of this decade, including FaceBook, MySpace, and Digg. Indeed, the power of viral marketing cannot be underestimated. We use the exponential influence of social marketing to gain targeted traffic to your website – which also creates long-term tidal waves of exposure.

Email Marketing

Once a powerful source, email marketing has been abused. We all know the harmful effects of spam email, both on your website and branding. We make sure that your email campaigns hit the inbox and are in compliance with all email marketing legislation – and that they translate into clicks to your website.

Web Video

The ultimate buzz on the internet comes from web video – whether they are showcasing street ninja skills or promoting the latest presidential candidate. When you turn on the radio, watch television, or read the newspaper, YouTube.com and its viral videos make the news every single day. Now owned by Google, YouTube is the largest video search engine on the web – and with our expertise, you can capitalize upon this powerful revolution.